Who is Adil, the mascot of "Odel" ?
"West Product Marketing" company's new production project – the "Odel" confectionery factory has introduced five new products. The factory's director, Senan Bayramzade, provided information about the new products. He mentioned that the "Romashka," "Romashka with sugar," "Moscow," "Jubileinoe," and "Sport" cookies were produced with updated ingredients based on the results of surveys conducted among thousands of respondents, and their improvement will continue. Jalə Əlizadə, Head of the Marketing Department of "West Product Marketing," discussed the creation of the new brand and the advertising strategy. Brand Manager Sevinc Alxaslı and marketing specialist Aytən İsmayılova conducted a broad promotion of the "Odel" brand and presented a video showing the product manufacturing process.
One of the most interesting moments of the event was the introduction of Adil – the mascot of the "Odel" brand to the public. Adil, who received culinary education in Europe and returned to his homeland, will soon share his life story on social media platforms. It should be noted that the slogan of "Odel" is "On a journey of taste." Throughout the brand’s advertising campaign, Adil will invite everyone to join him on a taste journey.